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The final touches to your positioning on Google

VEYNOU is a company that artificially grows diamonds in a laboratory that have the same chemical, physical, and optical properties as natural diamonds. The three founders pursue the vision of making luxury sustainable. The diamonds, which are made into jewelry, are offered in the company's own online shop.

The project

Fine-tuning visibility and performance for a sustainable jewelry brand: We helped VEYNOU—diamond jewelry made from lab-grown diamonds and recycled gold—with the "final touches to its Google positioning" and sharpened its digital presence for organic and paid search.

Customer Page

2022

industry

jewelry

website

https://veynou.com/

The challenge

A highly competitive search environment (jewelry, engagement rings) meets content requiring explanation around lab-grown diamonds; at the same time, brick-and-mortar touchpoints (boutique in Frankfurt, other locations) should be visible locally and the brand should consistently convey its "Made in Germany" positioning.

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Services rendered

  • SEO audit & quick wins (indexing, meta/heading hygiene, internal linking) with prioritized action plan
  • Keyword map & content guidelines for "lab-grown diamonds," engagement rings, and collection pages; creation of FAQ/knowledge pages
  • Structured data (product, FAQ, local business) and feed/product data optimization for shopping
  • Local visibility: Listings & local SEO for boutiques, including on-page information about locations/appointment booking
  • Tracking/consent setup (GTM/GA4 events, conversion goals) and KPI dashboard for search channels
  • Landing page refinement (UX/copy) for core conversions such as consultation appointments, ring configuration, and collection purchases

The result

A search setup that clearly positions the brand and product range: better ranking in relevant clusters (lab-grown, engagement rings, collections), visible local presence of the boutique, and clear measurability—the basis for predictable growth in SEO & SEA.

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About the customer

VEYNOU is a company that artificially grows diamonds in a laboratory that have the same chemical, physical, and optical properties as natural diamonds. The three founders pursue the vision of making luxury sustainable. The diamonds, which are made into jewelry, are offered in the company's own online shop.

Shopify Partner

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Further references

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