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Sustainability leads to a successful online store

mother nature offers optimal nutrition for women who are trying to conceive, during pregnancy, and while breastfeeding with the help of vegan dietary supplements.

The project

Development of a high-performance Shopify store for a young vegan supplement brand – including a strategy workshop, market and competition analysis, e-commerce roadmap, and tracking and consent architecture for the German market; focus on the phases "desire to have children – breastfeeding – refresh" and high-conversion landing pages.

Customer Page

2023

industry

dietary supplement

website

https://mother-nature.com/

The challenge

A competitive supplements market meets high trust requirements: content and UX must be medically plausible, clearly structured, and quickly accessible on mobile devices. At the same time, the German market demands clean GDPR/consent implementation across websites and ads—and a setup that can be optimized in a scalable manner.

Services rendered

  • Strategy workshop & e-commerce project plan for the shop
  • New eCommerce strategy to strengthen online presence
  • Shopify store designed, developed, and operationally managed
  • Created high-conversion landing pages
  • Operational shop management with a focus on conversion and UX
  • Market and competition analysis conducted
  • Google Ads account structure set up for the German market
  • Tracking architecture including GDPR/consent management implemented
  • Ongoing management and optimization of Google Ads activities
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The result

A clearly positioned, legally compliant online shop that clearly illustrates the journey of (expectant) mothers and builds reach, relevance, and conversion in a predictable manner via landing pages and Google Ads.

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About the customer

mother nature offers optimal nutrition for women who are trying to conceive, during pregnancy, and while breastfeeding with the help of vegan dietary supplements. Founded in 2023, the company helps meet the essential vitamin and nutrient needs of mothers and babies with products that are 100% vegan, sustainable, made in Germany, and free from additives.

Shopify Partner

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Further references

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Founderholics is a Mainz-based company that develops unique food products and brands with a focus on science, nature, and sustainability.

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