UNDONE is a Hamburg-based brand of non-alcoholic spirits alternatives, whose range (including rum, gin, whiskey, and aperitif alternatives) is produced in Germany from real distillates using a gentle dealcoholization process; since 2023, it has had a close distribution partnership with Thomas Henry.

A website that visually matches the UNDONE CI perfectly and had to go live in a very short time: We built the website and focused on clear conversion paths, performance, and mobile use.

Strict brand design with tight timing: The site should appear "on brand" while loading quickly, performing well on mobile devices, and smoothly guiding users through the most important actions (information, shop/checkout, contact).
A brand-consistent UNDONE presence that loads quickly, impresses on mobile devices, and reliably guides users to conversion goals—including clean data for evaluation and further development.







Creating non-alcoholic cocktails that taste just as good as the original. UNDONE has achieved this goal through an innovative manufacturing process. The essence of high-quality spirits is distilled and mixed with natural flavors to create unique cocktails. Launched in Hamburg, the startup now distributes its drinks throughout Europe and will soon be available worldwide.

The challenge with this client was to convert a niche group of users into valuable leads. We led STEINWAY & SONS to success with a target group-oriented approach combined with an optimized conversion funnel.
Coaching the marketing team
Digital marketing
agency management

The challenge with this client was to convert a niche group of users into valuable leads. We led STEINWAY & SONS to success with a target group-oriented approach combined with an optimized conversion funnel.
Coaching the marketing team
Digital marketing
agency management

The challenge with this client was to convert a niche group of users into valuable leads. We led STEINWAY & SONS to success with a target group-oriented approach combined with an optimized conversion funnel.
Coaching the marketing team
Digital marketing
agency management




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