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The website for the designer's eye

UNDONE is a Hamburg-based brand of non-alcoholic spirits alternatives, whose range (including rum, gin, whiskey, and aperitif alternatives) is produced in Germany from real distillates using a gentle dealcoholization process; since 2023, it has had a close distribution partnership with Thomas Henry.

The project

A website that visually matches the UNDONE CI perfectly and had to go live in a very short time: We built the website and focused on clear conversion paths, performance, and mobile use.

Customer Page

2019

industry

Food & Beverages

The challenge

Strict brand design with tight timing: The site should appear "on brand" while loading quickly, performing well on mobile devices, and smoothly guiding users through the most important actions (information, shop/checkout, contact).

Services rendered

  • Development and implementation of the website based on WordPress
  • Conversion, performance, usability, and mobile optimization
  • Development of a website content strategy
  • Data Strategy & Tracking Setup
  • Various shop adjustments to improve functionality
  • Technical support for the website

The result

A brand-consistent UNDONE presence that loads quickly, impresses on mobile devices, and reliably guides users to conversion goals—including clean data for evaluation and further development.

About the customer

Creating non-alcoholic cocktails that taste just as good as the original. UNDONE has achieved this goal through an innovative manufacturing process. The essence of high-quality spirits is distilled and mixed with natural flavors to create unique cocktails. Launched in Hamburg, the startup now distributes its drinks throughout Europe and will soon be available worldwide.

Shopify Partner

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Let's

talk

Moving forward together.
In a brief exchange, we will show you where your fastest
leverage lies.