Heading

Customized digitization strategy for tRACK

The company's eponymous furniture system: tRACK can be customized. The individual components, made from high-quality materials, can be configured into various furniture systems and thus adapt to any room. Inspired by different lifestyles and collected impressions, tRACK stands for boundless and distinctive design.

The project

Market entry and digital development of the designer furniture brand tRACK (Kesseböhmer): Development of a clear brand and website experience around the modular shelving system – including product presentation, configurator journey, and dealer/specialist partner lead paths. Core objective: Raise awareness of tRACK as a high-quality, customizable furniture system in a B2B and B2C context.

Customer Page

2020

industry

furniture

website

https://t-rack.com/

The challenge

A new brand had to appeal to two different audiences simultaneously: end customers needed to be able to intuitively understand and configure the modular system, while specialist retailers and professionals required clear points of contact for advice and sales. In addition, it was necessary to convey the special material and quality appeal digitally and to communicate this consistently across product pages, the configurator, and the dealer network.

Services rendered

  • Deep dive analysis of the status quo
  • Evaluation of SEO activity, market environment, and competition
  • On-site status quo workshop, including debriefing and derivation of specific recommendations for action
  • Development of a business strategy to strengthen brand presence and sales
  • Recommendations for digital presence and redefinition of the optimal customer journey
  • Content strategy for all social media channels
  • Design and implementation of a new website, including UX/UI consulting and content strategy
  • Data strategy including tracking infrastructure and operational tracking setup
  • Continuous website optimization in accordance with a defined SEO strategy
  • Design and development of a standalone dealer search with custom features; data/project management and integration into the new website
  • Design and project management of a 3D product configurator including AR functionality
  • Setup and management of all relevant advertising channels (search, paid social, display)
  • Design and management of product launch campaigns
  • Conception and operational management of social media strategy, including content creation, editorial planning, and cooperation management
  • Sparring in business development (showroom openings, collaborations, negotiations with business partners)

The result

A focused brand and product experience that makes tRACK's modular strength easy to understand: intuitive orientation for end customers, clear contact and sales channels for specialist dealers, and a high-quality, consistent presentation of the system—the basis for sustainable visibility and qualified inquiries.

About the customer

The company's eponymous furniture system: tRACK can be customized. The individual components, made from high-quality materials, can be configured into various furniture systems and thus adapt to any room. Inspired by different lifestyles and collected impressions, tRACK stands for boundless and distinctive design.

Shopify Partner

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Further references

UNDONE is a Hamburg-based brand of non-alcoholic spirits alternatives, whose range (including rum, gin, whiskey, and aperitif alternatives) is produced in Germany from real distillates using a gentle dealcoholization process; since 2023, it has had a close distribution partnership with Thomas Henry.

MORE ON THIS

mother nature offers optimal nutrition for women who are trying to conceive, during pregnancy, and while breastfeeding with the help of vegan dietary supplements.

MORE ON THIS

Founderholics is a Mainz-based company that develops unique food products and brands with a focus on science, nature, and sustainability.

MORE ON THIS
Let's

talk

Moving forward together.
In a brief exchange, we will show you where your fastest
leverage lies.

To the contact formBook a consultation