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New SEA strategy to enjoy
Tee Maass is a traditional German tea house and B2B partner for retailers, restaurants, and brands that sources and refines high-quality teas from selected countries of origin. The focus is on quality, transparent origin, and a wide range of products—from classic varieties to seasonal blends.
The project
Relaunch of the brand and product website for Tee Maass – plus a search setup combining SEO and SEA that highlights the origin, quality, and range of products and effectively responds to seasonal demand (e.g., winter/summer teas): clear information architecture, modern imagery/text language, and a scalable campaign setup from search to shopping/Performance Max.
The challenge
Serve different target groups (B2B purchasing vs. end customers) with appropriate messaging in organic and paid channels; cleanly transfer complex product families to feeds and data layers; set up attribution/consent so that SEA signals are stable; efficiently activate seasonal peaks without losing the brand story.
Services rendered
The result
A brand-clear, fast website with integrated SEO/SEA funnel: better findability, scalable campaigns (Search/Shopping/PMax) for seasonal peaks, cleanly measured conversions, and a setup that sustainably increases visibility, relevance, and efficiency (ROAS).
About the customer
The traditional tea house Tee-Maass was founded in Hamburg in 1887 and has been importing goods from East Asia and around the world ever since. The family-owned company offers a huge selection of high-quality teas and, in addition to classic tea varieties, also produces new flavored blends. In addition to teas, the company also offers custom-made tea accessories in its online shop.
industry
Customer since
The project
The challenge with this client was to convert a niche group of users into valuable leads. We led STEINWAY & SONS to success with a target group-oriented approach combined with an optimized conversion funnel.
Click here to visit the website
https://eu.steinway.com/de/Services rendered
Coaching the marketing team
Digital marketing
agency management
The project
The challenge with this client was to convert a niche group of users into valuable leads. We led STEINWAY & SONS to success with a target group-oriented approach combined with an optimized conversion funnel.
Click here to visit the website
https://eu.steinway.com/de/industry
Customer since
Services rendered
Coaching the marketing team
Digital marketing
agency management
The project
The challenge with this client was to convert a niche group of users into valuable leads. We led STEINWAY & SONS to success with a target group-oriented approach combined with an optimized conversion funnel.
Click here to visit the website
https://eu.steinway.com/de/industry
Customer since
Services rendered
Coaching the marketing team
Digital marketing
agency management
About the customer
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Shopify Partner
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Further references
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