Heading

Operational and analytical excellence

The Lufthansa Innovation Hub (LIH) is the digital and innovation unit of the Lufthansa Group, based in Berlin (with additional hubs), which promotes new digital products, partnerships, and ventures at the interface between aviation and travel and mobility technology—including the industry format TNMT and offerings such as Global Spaces.

The project

We strategically reorganized the Google Ads landscape for the Lufthansa Innovation Hub: from a status quo audit and market/competition analysis to a new account structure (DE & US) and a clean tracking architecture with Google Tag Manager—including ongoing campaign management.

Customer Page

2022

industry

transportation

website

https://lh-innovationhub.de/

The challenge

A dynamic innovation environment with multiple markets and target groups required a high-performance, measurable setup: clear account structures for each market, consistent conversion signals across all touchpoints, and a robust basis for testing and scaling—without compromising on data quality and reporting.

Services rendered

  • Status quo analysis of existing Google Ads accounts with specific recommendations for action
  • Preparation of a market and competition analysis as a basis for the realignment
  • Design and development of a new account structure for Germany and the USA
  • Configuration of a new tracking architecture and implementation of Google Tag Manager
  • Operational management and continuous optimization of all Google Ads activities

The result

A transparent, scalable performance setup: better data quality, faster optimization cycles, and more targeted campaign management in Germany and the US—the foundation for sustainable growth of LIH ventures such as Global Spaces.

About the customer

The Lufthansa Innovation Hub is the digitalization unit of the Lufthansa Group. As an interface between the parent company and the global travel and mobility tech ecosystem, it develops new digital business models along the entire travel chain. In this way, the company aims to shape the future of the Lufthansa Group in a digital and innovative way and ensure that travel runs smoothly in the future.

Shopify Partner

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Further references

UNDONE is a Hamburg-based brand of non-alcoholic spirits alternatives, whose range (including rum, gin, whiskey, and aperitif alternatives) is produced in Germany from real distillates using a gentle dealcoholization process; since 2023, it has had a close distribution partnership with Thomas Henry.

MORE ON THIS

The company's eponymous furniture system: tRACK can be customized. The individual components, made from high-quality materials, can be configured into various furniture systems and thus adapt to any room. Inspired by different lifestyles and collected impressions, tRACK stands for boundless and distinctive design.

MORE ON THIS

mother nature offers optimal nutrition for women who are trying to conceive, during pregnancy, and while breastfeeding with the help of vegan dietary supplements.

MORE ON THIS
Let's

talk

Moving forward together.
In a brief exchange, we will show you where your fastest
leverage lies.

To the contact formBook a consultation