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A web shop fresh out of the oven

Lola's Kitchen is a Swiss start-up founded in 2017. The company offers cakes without refined sugar, animal products, or gluten via its online shop and in its own store in Zurich. Founder Alina Russ wants to give everyone the opportunity to enjoy her creations without hesitation and without a guilty conscience.

The project

Development and scaling of Lola's Kitchen's D2C presence: a user-centered shop with clear product paths (varieties, bundles, subscriptions), transparent ingredient/allergen communication, and a high-performance mobile experience—flanked by SEO/SEA, tracking, and ongoing conversion optimization.

Customer Page

2022

industry

Food

website

The challenge

Present food and allergen transparency in a clear, legally compliant, and conversion-friendly manner; clearly display shipping logic (fresh/chilled, delivery window); serve high mobile shares with high performance; explain recurring purchases (subscriptions/bundles) in an understandable way and transfer them to a data-based, scalable marketing funnel.

Services rendered

  • Kick-off & status quo/competitive analysis (market, target groups, search demand)
  • Information architecture & user flows (categories, PDP, bundles, subscription)
  • UX/UI design system including allergen/ingredient modules, trust elements, reviews
  • Conversion texts & content guidelines (story, benefits, preparation, FAQs)
  • Technical SEO (semantics, structured data: product/FAQ/review)
  • SEA setup (search/shopping/performance max) including feed optimization
  • Landing pages for bestsellers, bundles, seasons (e.g., limited editions)
  • Subscription/bundle logic designed and integrated (e.g., discounts, delivery intervals)
  • Tracking/consent architecture (GTM/GA4 events, conversion mapping)
  • CRM/Lifecycle: Email flows (welcome, post-purchase, winback), segmentation
  • Performance optimization (Core Web Vitals, image/caching strategies)
  • Dashboarding & reporting (SEO/SEA/CRM) and continuous testing (A/B)
  • Handover & training for the team (CMS, campaigns, evaluations)

The result

A fast, trust-building shop with clear purchase paths and recurring sales: better visibility in SEO/SEA, noticeably higher mobile conversion, and a lifecycle setup that efficiently turns first-time purchases into loyal repeat purchases.

About the customer

Lola's Kitchen is a Swiss start-up founded in 2017. The company offers cakes without refined sugar, animal products, or gluten via its online shop and in its own store in Zurich. Founder Alina Russ wants to give everyone the opportunity to enjoy her creations without hesitation and without a guilty conscience.

Shopify Partner

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Further references

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