Heading

Adorned with credibility and storytelling

The LLR STUDIOS brand is much more than just a jewelry label. It stands for a philosophy that harmonizes contemporary design with family values. Since its founding in 2018, the unique sense of style of sisters Lena and Luisa Rotetzki has been manifested in luxurious, handmade designs. Their goal: to highlight the uniqueness of their wearers and shine with understated elegance.

The project

Relaunch of LLR Studios' digital presence, including performance components: a clear, fast portfolio experience plus social ads setup (Meta/LinkedIn) to increase visibility and generate leads through targeted case and service campaigns.

Customer Page

2020

industry

Beauty / Jewelry

website

https://llrstudios.com/de

The challenge

High-quality image/video staging without performance loss, filterable cases, and measurable lead paths—at the same time, ad creatives had to maintain brand aesthetics, be tested in short iterations, and run consistently across channels (website ↔ ads) for attribution/tracking.

Services rendered

  • Kick-off & status quo/competitive analysis
  • Brand & content framework (tonality, visual language, story modules)
  • Information architecture & filter logic for portfolio/case library
  • UX/UI design system (components, grid, typography, motion guidelines)
  • Case templates: Problem–Approach–Result, Assets, Credits, CTA
  • CMS implementation with modular sections (landing pages, cases, blog/news)
  • Landing pages for campaigns (service/case LPs) including message matching and form qualification
  • Tracking & attribution: pixels/CAPI, GTM/GA4 events, conversion mapping, UTM standards, dashboards
  • Performance optimization (Core Web Vitals, image/video pipelines, lazy loading)
  • SEO fundamentals (semantics, structured data, internal linking)
  • CRM connection & routing (forms, double opt-in, tagging)
  • QA on device classes, launch plan, and handover to the team
  • Setup of paid social (creatives, targeting, and optimization)

The result

A brand-consistent, high-performance presence with growth levers: filterable cases and clear CTAs on the website, plus scalable social ad campaigns with accurately measured conversions – for more qualified inquiries with lower CPL and faster test cycles.

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About the customer

The LLR STUDIOS brand is much more than just a jewelry label. It stands for a philosophy that harmonizes contemporary design with family values. Since its founding in 2018, the unique sense of style of sisters Lena and Luisa Rotetzki has been manifested in luxurious, handmade designs. Their goal: to highlight the uniqueness of their wearers and shine with understated elegance.

Shopify Partner

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Further references

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