Heading
From startup to stylish alternative
Lilibell is a German brand of stylish bag-in-bag organizers that transform any handbag into a functional diaper bag in no time at all. The focus is on well-designed, washable materials, multiple sizes, and elegant colors for everyday life with children—without having to give up your favorite handbag model.
The project
Positioning and expansion of the Shopify store for Lilibell—the bag-in-bag alternative to the classic diaper bag—plus social media setup for scalable reach (UGC, creator co-ops, paid social) and a clearly measurable funnel architecture from awareness to conversion.
The challenge
In the competitive baby/family segment, benefits and differentiation ("handbag becomes diaper bag") must be clear in seconds—both online and on social media: quickly convey size/compatibility logic, variety of options, and trust (reviews/material), while performing in multiple languages (DE/EN) and clearly attributing social traffic.
Services rendered
The result
A clear, easily recognizable brand and product presence with social media as the driving force: organic reach via UGC/creators, efficient scaling via paid social campaigns, and accurately measured conversions – the "handbag-to-diaper bag" story converts noticeably better across shops and social media.
About the customer
Lilibell is a German brand of stylish bag-in-bag organizers that transform any handbag into a functional diaper bag in no time at all. The focus is on well-designed, washable materials, multiple sizes, and elegant colors for everyday life with children—without having to give up your favorite handbag model.
industry
Customer since
The project
The challenge with this client was to convert a niche group of users into valuable leads. We led STEINWAY & SONS to success with a target group-oriented approach combined with an optimized conversion funnel.
Click here to visit the website
https://eu.steinway.com/de/Services rendered
Coaching the marketing team
Digital marketing
agency management
The project
The challenge with this client was to convert a niche group of users into valuable leads. We led STEINWAY & SONS to success with a target group-oriented approach combined with an optimized conversion funnel.
Click here to visit the website
https://eu.steinway.com/de/industry
Customer since
Services rendered
Coaching the marketing team
Digital marketing
agency management
The project
The challenge with this client was to convert a niche group of users into valuable leads. We led STEINWAY & SONS to success with a target group-oriented approach combined with an optimized conversion funnel.
Click here to visit the website
https://eu.steinway.com/de/industry
Customer since
Services rendered
Coaching the marketing team
Digital marketing
agency management
About the customer
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Shopify Partner
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Further references
.png){kind=logo}
talk
Moving forward together.
In a brief exchange, we will show you where your fastest
leverage lies.
Kemperplatz 1
10785 Berlin
