Heading

Modern shop appearance for B2B and B2C

To provide Kesseböhmer customers with a seamless shopping experience, we have created an online store that is suitable for both B2B and B2C.

The project

Kesseböhmer stands for quality, design, and function down to the smallest detail. This strength should finally be reflected digitally—in a shop that unites two worlds: end customers and specialist retailers.

Customer Page

2020

industry

metalworking

website

https://shop.kesseboehmer.com/

The challenge

The challenge was to create a shopping experience that appeals emotionally, is technically convincing, and seamlessly maps complex conditions and processes in the background.

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Services rendered

  • Design of a hybrid shop system for B2B and B2C with clear user guidance
  • Differentiated customer segmentation, including individual pricing and terms logic
  • Seamless redirection to partner shops for specific product lines
  • Maintenance and migration of extensive product and customer data, as well as GDPR-compliant transfer of all existing customers
  • Setting up shipping and invoicing systems for smooth processes
  • Responsive design optimization for a consistent experience across all devices
  • Full integration of corporate design for a consistent brand image
  • Communication of the relaunch to the existing customer base via newsletter

The result

A shop that works just like the brand: clear, high-quality, and efficient. End customers find products faster, retailers can see their individual terms and conditions at a glance, and in the background, data, shipping, and billing all work together seamlessly. The result: a consistent brand image and a shopping experience that appeals to both B2B and B2C customers alike.

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About the customer

The Kesseböhmer Group, based in Bad Essen, is a family-run company with a long tradition, founded in 1954 and active in over 80 countries. For over 60 years, its core competence has been in metalworking and subsequent finishing in its own electroplating and powder coating facilities. Kesseböhmer is a leading supplier to the kitchen industry, whose products are regularly described as milestones in the industry. The Kesseböhmer Group employs over 2,990 people at ten locations worldwide.

Shopify Partner

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