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Shaping careers at Kesseböhmer

Kesseböhmer is an owner-managed, internationally active family business with core expertise in metal processing—known for storage space and fitting solutions for kitchens, shopfitting, and automotive, among other things; active since 1954, with around 3,500 employees at 12 locations worldwide.

The project

Rebranding and relaunch of Kesseböhmer's career portal: From status quo and competitive analysis to UX/UI design and new visual language to technical implementation of the website — accompanied by employer branding content, tracking setup, analytics optimization, and ongoing SEO.

Customer Page

2020

industry

metalworking

website

https://karriere.kesseboehmer.com/

The challenge

The career portal should raise the employer brand's profile and guide candidates through the journey more quickly—with consistent visual language, measurable performance (clean tracking and analytics), and in-house operation: HR teams should be able to independently manage the website and social/paid social activities after training, while SEO continuously unfolds its effect.

Services rendered

  • Deep dive analysis (status quo, SEO, market/competitive environment) and workshop with recommendations for action
  • Defining the optimal candidate journey
  • Design and implementation of the new website, including UX/UI consulting and visual language
  • Content strategy for website & employer branding
  • Tracking setup, regular data analysis, and conversion optimization
  • Continuous SEO optimization according to a defined strategy
  • Training for the HR team; workshops on social media and paid social for in-house operations

The result

A focused career portal with a clear candidate journey, brand-consistent imagery, and measurable performance: greater independence in HR marketing, improved visibility through SEO, and a data-driven process for ongoing conversion optimization.

About the customer

The Kesseböhmer Group, based in Bad Essen, is a family-run company with a long tradition, founded in 1954 and active in over 80 countries. For over 60 years, its core competence has been in metalworking and subsequent finishing in its own electroplating and powder coating facilities. Kesseböhmer is a leading supplier to the kitchen industry, whose products are regularly described as milestones in the industry. The Kesseböhmer Group employs over 2,990 people at ten locations worldwide.

Shopify Partner

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