Heading

Compelling website design for all business areas

The Kesseböhmer Group, based in Bad Essen, is a family-run company with a long tradition, founded in 1954 and active in over 80 countries.

The project

Relaunch of Kesseböhmer's central brand and product presence: a modular, internationally scalable website with clear entry points for end customers, retailers/industry, and applicants—including product/application worlds, content hub, lead/contact paths, and specially developed UI components (including an independent dealer search with individual features).

Customer Page

2020

industry

metalworking

website

https://www.kesseboehmer.com/

The challenge

Very broad target groups (B2B & B2C) and a complex portfolio had to be made quickly understandable; international requirements (multilingualism/country-specific content), strong mobile performance, and consistent brand impact were essential—with consistent measurability right through to sales/HR.

Services rendered

Kick-off, stakeholder interviews, and status quo/competitive analysis

  • Information architecture & user flows for B2B, B2C, and HR (careers)
  • UX/UI design system (component library, page templates, guidelines)
  • Development of individual elements:
  • Dealer search with location/radius search, filters (segment/service), appointment/contact distances, map and list view, favorites, export
  • Product comparison & wish lists
  • Download Center (data sheets, CAD/3D, media)
  • Contact/partner matrix with routing by region/segment
  • Mega menu with contextual entries (products/applications/industries)
  • Interactive story/feature modules (scroll/animation, hotspot maps)
  • References/case teasers including filters/tags
  • Data & system side of the dealer search: data model, import/sync (CSV/CRM), plausibility checks, roles/rights & admin UI
  • Product & application worlds: Structure, filters/tags, comparison/download modules
  • Internationalization: Languages, country logic, localization/fallback rules
  • Content hub (stories, references, expertise) including editorial workflows
  • Lead/contact paths (forms, qualification, routing to sales/partners)
  • SEO fundamentals (semantics, internal linking, structured data)
  • Performance optimizations (Core Web Vitals, image/caching strategies)
  • Consent/tracking architecture (GTM/GA4, events/conversions, dashboards)
  • Interfaces & data: Asset/document management, product data, CRM connection
  • QA on device classes, launch planning, and enablement/training for the team

The result

A fast, brand-consistent, and internationally scalable website: Products and applications are much easier to find; the dealer search increases visibility and lead quality through precise filters, location logic, and appointment/contact routes; individual modules such as comparison and download centers increase user value and conversion, while tracking/SEO lay the foundation for sustainable visibility and continuous optimization.

About the customer

The Kesseböhmer Group, based in Bad Essen, is a family-run company with a long tradition, founded in 1954 and active in over 80 countries. For over 60 years, its core competence has been in metalworking and subsequent finishing in its own electroplating and powder coating facilities. Kesseböhmer is a leading supplier to the kitchen industry, whose products are regularly described as milestones in the industry. The Kesseböhmer Group employs over 2,990 people at ten locations worldwide.

Shopify Partner

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