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Custom website for unique home accessories

GutRaum8 sells selected, unique home accessories, lamps, and furniture. We designed a shop for these individual accessories that reflects the brand's values.

The project

GutRaum8 was about to take the step to a scalable foundation – so we migrated the shop from WooCommerce to Shopify and sharpened its appearance at the same time: On the desktop, the Impact theme was redesigned (logo on the left, icons on the right, menu below), while the mobile version remained unchanged. On this new basis, we set up a clean data and tracking setup (Consentmo + GTM via Shopify Customer Events) and built a performance system from Google Ads (SEA) and Meta Ads on top of it. The result: a clear, fast shop on Shopify – measurable, expandable, and ready for growth.

Customer Page

2020

industry

home accessories

website

https://gutraum8.de/

The challenge

The greatest challenge lay in the "open-heart surgery": refining the desktop layout while keeping the mobile version exactly the same as the original. The mega menu had to work reliably, the drawer had to stop showing duplicate account links—and every event had to be tracked precisely in the background so that SEA and Meta would see the same truth. This required clear structures for product feeds, clean UTM/naming standards, and a setup that could learn efficiently even with manageable budgets and confidently handle seasonal peaks.

Services rendered

  • Support for data migration from WooCommerce to Shopify
  • Design and implementation of a new trilingual online shop
  • Setting up shipping and billing processes
  • Responsive optimization for a seamless user experience on all devices
  • Setting up a Google Ads account
  • Support and continuous optimization of Google Ads (SEA) & Meta Ads
  • KPI dashboard for visualizing and evaluating relevant key performance indicators
  • Configuration of extensive international shipping conditions
  • Shopify training for independent customization by the team
  • Ongoing support with assistance and proactive recommendations for action

The result

The result is a calm, high-quality shop that quickly guides users to the right selection—and a performance engine that delivers reliably: SEA and Meta work together seamlessly, conversions are measured consistently, CPC/CAC are falling, and ROAS and predictability are rising. The KPI dashboard makes progress transparent while we continuously optimize campaigns and creatives—the ideal basis for the next steps in growth.

About the customer

GutRaum8 sells selected, special home accessories, lamps, and furniture. Instead of ordering a manufacturer's entire range, the GutRaum8 team selects only those pieces that match their own taste. This results in a particularly individual and unique catalog of decorations and furniture with a strong focus on authenticity and brand identity.

Shopify Partner

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Further references

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The company's eponymous furniture system: tRACK can be customized. The individual components, made from high-quality materials, can be configured into various furniture systems and thus adapt to any room. Inspired by different lifestyles and collected impressions, tRACK stands for boundless and distinctive design.

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mother nature offers optimal nutrition for women who are trying to conceive, during pregnancy, and while breastfeeding with the help of vegan dietary supplements.

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