Heading

Customized digital concept with operational responsibility

Elli Academy is a continuing education platform for digital marketing with a focus on programmatic advertising, founded in 2020 by Ina Krock and Anna Petrushkina. It offers live online courses in a classroom setting with lecturers from the industry and partner companies—including specialized programmatic training.

The project

Concept and development of a digital academy that effectively converts marketing enthusiasts into leads: from positioning and course/journey logic to website experience with clear CTAs and lead mechanics.

Customer Page

2020

industry

Education

website

https://elliacademy.com/

The challenge

Make the added value of the academy quickly apparent, visibly demonstrate trust in lecturers/partners, and at the same time create a funnel structure that guides interested parties smoothly from course overview → selection → inquiry/registration. In addition: clearly differentiate between offers for private individuals and companies.

Services rendered

  • Customized academy concept including funnel and lead mechanics
  • UX/UI design of the course and format pages (private vs. corporate)
  • Content modules for building trust (lecturers, partner logos, "Learning in small groups")
  • Structure and texts for course catalog (basic courses, advanced/expert, programmatic track)
  • Pricing/inquiry flows for corporate training and public courses
  • Tracking setup for lead/conversion measurement (events, forms)
  • Editorial guidelines for newsroom/updates (timeliness & social proof)

The result

A clear, confidence-inspiring academy experience that concisely conveys the USP "first-class lecturers, small groups, programmatic specialization" – and noticeably more efficiently converts interested parties into qualified inquiries and bookings.

About the customer

ELLI ACADEMY is a pioneer in the field of programmatic advertising. They recognized the potential of digital media early on and made it their mission to train newcomers and career changers in this professional field. To this end, they rely on collaboration with top companies and design their content to be practical. Starting as an on-site workshop, elli Academy became a provider of digital workshops due to COVID-19.

Shopify Partner

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