Heading

Online marketing made easy

We started at Easee with a detailed website analysis. We defined target groups for all relevant advertising channels and developed a multichannel performance marketing strategy.

The project

Development and optimization of digital sales for Easee (smart wallboxes): a mobile-friendly shop/lead funnel for private customers and businesses, with clear product ranges (wallboxes, accessories, installation), country-specific logic (subsidies/standards), installer/dealer finder, and a scalable performance setup (SEO/SEA/paid social) including clean tracking & consent.

Customer Page

2022

industry

e-mobility

website

https://easee.com/de

The challenge

Serving two worlds simultaneously: End customers require a simple decision-making process (connection, performance, subsidies, installation), while specialist partners and B2B customers expect technical details, quantities, and processes. In addition: country-specific regulations/subsidy programs, complex variant selection, appointment/installation processing, and a robust data & measurement setup across all touchpoints.

Services rendered

  • Status quo audit (shop, content, tech, data) & competition/search analysis
  • Information architecture & user flows for B2C (purchase/installation) and B2B (fleet/commercial)
  • UX/UI design system: Product/comparison pages, accessory logic, FAQs/guides (promotion, installation, charging power)
  • Individual modules: Product comparison (performance/features), installation check (question tree), installer/dealer finder with filter/radius, appointment & contact forms
  • Content framework & guidelines (safety, standards, promotion, energy/load management)
  • SEO: Keyword map (wallbox, installation, subsidies), structured data (product/FAQ/how-to), internal linking
  • SEA: Search/Shopping/Performance Max including feed optimization (variants/compatibility), brand/non-brand, negative lists, testing plan
  • Paid social (Meta/LinkedIn depending on target group): funnel setup, UGC/creator assets, message-match landing pages
  • Tracking & consent: GTM/GA4 events, conversions (lead, purchase, appointment), pixels/CAPI, UTM standards, dashboards (CPL/ROAS/LTV)
  • CRM/Lifecycle: Email flows (lead nurturing, consulting, installation, post-purchase), segmentation & triggers
  • Performance optimization (Core Web Vitals, image/video pipelines, caching) & QA across device classes
  • Enablement: Playbooks for campaigns, content production, installer onboarding; handover & training

The result

A clear, scalable eMobility funnel: faster access to the right charging product, including installation, more visible in SEO/SEA & social media, with accurately measured conversions and better qualified leads; the individual modules (installation check, installer finder, product comparison) shorten the decision-making time and reduce CPL/CAC while maintaining stable growth.

About the customer

The Norwegian company Easee was founded in 2018 with the goal of developing the world's smartest charging solution for electric vehicles. With its vision of shaping the future of electricity, Easee has grown tremendously in recent years and now has sales offices in several European countries.

Shopify Partner

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Further references

UNDONE is a Hamburg-based brand of non-alcoholic spirits alternatives, whose range (including rum, gin, whiskey, and aperitif alternatives) is produced in Germany from real distillates using a gentle dealcoholization process; since 2023, it has had a close distribution partnership with Thomas Henry.

MORE ON THIS

The company's eponymous furniture system: tRACK can be customized. The individual components, made from high-quality materials, can be configured into various furniture systems and thus adapt to any room. Inspired by different lifestyles and collected impressions, tRACK stands for boundless and distinctive design.

MORE ON THIS

mother nature offers optimal nutrition for women who are trying to conceive, during pregnancy, and while breastfeeding with the help of vegan dietary supplements.

MORE ON THIS
Let's

talk

Moving forward together.
In a brief exchange, we will show you where your fastest
leverage lies.

To the contact formBook a consultation