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High-performance experience for premium enjoyment

CRANEHOUSE is an exclusive importer of independent and exceptional spirits, created with a wealth of expertise and passion. They offer a unique selection of undiscovered brands and craft spirits that stand out for their quality and innovation. Their mission, "Drink Better," stands for conscious consumption and enjoyment of high-quality spirits.

The project

For Cranehouse, we developed their online presence from an information page into a clear sales funnel: a website that accurately describes services and proof, quickly guides users to inquiries and quotes, and is integrated with a scalable performance setup consisting of SEA (Google Ads) and Meta Ads—fast on mobile, brand-consistent, and consistently measurable.

Customer Page

2019

industry

Food & Beverages

website

https://cranehouse.de/

The challenge

Many service areas, short attention spans: content had to be sharpened, navigation paths shortened, and trust elements (cases, certificates, customer testimonials) prominently placed. At the same time, attribution via website, SEA, and meta had to function consistently—with clear consent, events, and dashboards that truly support decisions.

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Services rendered

  • Kick-off & status quo/competitive analysis; target group and messaging refinement
  • Information architecture & user flows (service → case/proof → CTA/request)
  • UX/UI design system with modular building blocks (hero, benefits, proof, CTA, FAQ)
  • Case templates in the "Challenge – Approach – Result" format, including assets and crediting
  • SEO fundamentals: semantic structure, internal linking, structured data
  • SEA setup (Google Ads): Brand/non-brand search, Performance Max; feed/assets, ad texts, extensions, testing plan
  • Meta setup: Funnel (Awareness → Consideration → Conversion), target groups/lookalikes, creative testing (hook/angle/format), UGC/creator assets & whitelisting
  • Campaign landing pages with message match (service/case LPs, form qualification)
  • Tracking & consent: GTM/GA4 events, pixels/CAPI, conversion mapping, UTM/naming standards; dashboards for CPL/ROAS/lead quality
  • Performance optimization (Core Web Vitals) & QA across device classes
  • Enablement & Handover: Playbooks, editorial guidelines, campaign and reporting routines

The result

A clear, fast Cranehouse presence that translates trust into offers: concise service and case studies, measurable SEA and meta campaigns, and clean attribution. The result: declining CPL/CAC, a predictable pipeline, and a setup that brings content and campaigns forward in short cycles.

About the customer

CRANEHOUSE is an exclusive importer of independent and exceptional spirits, created with a wealth of expertise and passion. They offer a unique selection of undiscovered brands and craft spirits that stand out for their quality and innovation. Their mission, "Drink Better," stands for conscious consumption and enjoyment of high-quality spirits.

Shopify Partner

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Further references

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