Heading

Digital marketing and corporate merger at bloomwell

Bloomwell is Germany's leading provider of medical cannabis-based treatments for chronic diseases.

The project

Development and scaling of a legally compliant digital setup for Bloomwell (medical/regulated context): content & SEO engine, high-conversion landing pages, and a performance framework consisting of SEA (search/shopping, where permitted), programmatic advertising (contextual/whitelist-based), and affiliate marketing—including tracking, consent, and reporting.

Customer Page

2021

industry

medicine

website

https://www.bloomwell.de

The challenge

Strict regulations (drug advertising law, platform policies), sensitive terminology/claims, age and, where applicable, location checks, and limited advertising space on Google/Meta/Programmatic. At the same time, affiliate partners had to be briefed and monitored to ensure compliance, while SEA/Programmatic achieved stable, measurable CPL/LTV targets despite restrictions.

‍

Services rendered

  • Compliance audit & guardrails (legal framework, platform guidelines), risk matrix, claiming/disclaimer guides
  • Information architecture & content framework (education/FAQ/indications) with medical review & E-E-A-T
  • SEO basics: keyword map (non-brand/education), semantic structure, internal linking, schema.org (FAQ/article)
  • UX/UI & landing pages: Education → Qualification → Inquiry; form logic including consent forms & double opt-in
  • SEA (Google/Microsoft – where permitted): Account/campaign structure, ad texts with compliance checks, shopping/feeds if approved, brand/non-brand clusters, negative lists, scripts/automations
  • Programmatic advertising: contextual/whitelist-based placements, PMPs/private deals, brand safety, frequency capping, creative guardrails, measurement setup (viewability, post-view model)
  • Affiliate marketing: network/tech selection, publisher recruiting & onboarding, program policy/compliance, commission model, product data feed, creatives & deep links, fraud prevention, performance review
  • Tracking & Data: GTM/GA4 (events/conversions), Pixel/CAPI, server-side options, consent (CMP), UTM/naming standards, dashboards (channel mix/CPL/LTV)
  • Testing plan (messaging, LP elements, bidding/creatives), performance optimization (Core Web Vitals)
  • CRM/Lifecycle: Segments & Flows (Welcome, Qualification, Reminder/No-Show, Follow-up), Transfer to Operations
  • Enablement: Playbooks for editorial staff, SEA/programmatic runbooks, affiliate guidelines, and training courses

The result

A legally compliant, scalable performance setup: SEO education + SEA, programmatic, and affiliate work together in a measurable way; verified claims, clean consent/tracking, and uniform dashboards ensure data quality. The result: more qualified inquiries with stable CPL, growing LTV, and reliable scaling across multiple, compliantly operated channels.

‍

About the customer

Bloomwell is Germany's leading provider of medical cannabis-based treatments for chronic diseases. The company is also progressive in the field of telemedicine, offering follow-up appointments digitally via video call. Digital onboarding also makes it easier for new patients to get started. This allows doctors to focus on personalized treatment.

Shopify Partner

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Further references

UNDONE is a Hamburg-based brand of non-alcoholic spirits alternatives, whose range (including rum, gin, whiskey, and aperitif alternatives) is produced in Germany from real distillates using a gentle dealcoholization process; since 2023, it has had a close distribution partnership with Thomas Henry.

MORE ON THIS

The company's eponymous furniture system: tRACK can be customized. The individual components, made from high-quality materials, can be configured into various furniture systems and thus adapt to any room. Inspired by different lifestyles and collected impressions, tRACK stands for boundless and distinctive design.

MORE ON THIS

mother nature offers optimal nutrition for women who are trying to conceive, during pregnancy, and while breastfeeding with the help of vegan dietary supplements.

MORE ON THIS
Let's

talk

Moving forward together.
In a brief exchange, we will show you where your fastest
leverage lies.

To the contact formBook a consultation