Kesseböhmer Career

CAREER IN SHAPE AT KESSEBÖHMER

Branch
metalworking
Customer since
2020

The Project

For the rebranding of the career portal, we first conducted a detailed analysis of the current situation and the competition. We then designed the new website. We defined a new visual identity, set up the technical infrastructure for the website, and developed a content strategy for employer branding. We then trained the HR department staff on how to use the website. In addition, we conducted several workshops to familiarize them with relevant marketing tools so they could successfully manage social media and paid social campaigns in-house.

Services Provided

  • Conducting an in-depth analysis of the current situation, including SEO, the market environment, and competitors 
  • Presentation of the current situation in a workshop and presentation of recommendations for action regarding the digital presence
  • Definition of an optimal customer journey
  • Design and development of a new website, including UX/UI consulting
  • Development of a new content strategy for the new website and employer branding
  • Design and operational implementation of a new tracking system
  • Regular analysis of analytics data and performance optimization with the goal of maximizing conversions
  • Ongoing SEO optimization of the new website in accordance with the previously defined SEO strategy
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About the customer

The Kesseböhmer Group, based in Bad Essen, is a family-owned company founded in 1954 and operating in over 80 countries. For over 60 years, its core expertise has been metal processing and subsequent finishing in its electroplating and powder coating facilities. Kesseböhmer is a leading supplier to the kitchen industry. The Kesseböhmer Group employs over 2,990 people at ten locations worldwide.

Shopify Partner

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