Lufthansa Innovation Hub

OPERATIONAL AND ANALYTICAL HIGH

Branch
transportation
Customer since
2022

The Project

Lufthansa Innovation Hub approached us to conduct a status quo analysis of their Google Ads account, as well as a market and competitive analysis. Based on these findings, we revamped the account structure and tracking setup—including Google Tag Manager—and took over the management of their national and international campaigns.

Services Provided

  • Conducting a status quo analysis of the existing Google Ads accounts and providing corresponding recommendations for action
  • Preparation of a market and competition analysis
  • Design and set up a new Google Ads account structure for the German and U.S. markets
  • Configuration of a new tracking architecture and implementation of Google Tag Manager
  • Operational management and optimization of all Google Ads activities
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About the customer

The Lufthansa Innovation Hub is the digitalization unit of the Lufthansa Group. Serving as an interface between the parent company and the global travel and mobility tech ecosystem, it develops new digital business models across the entire travel chain. In this way, the company aims to shape the Lufthansa Group’s future—both today and tomorrow—through digital innovation and ensure that travel runs smoothly in the years to come.

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