
Lufthansa Innovation Hub approached us to conduct a status quo analysis of their Google Ads account, as well as a market and competitive analysis. Based on these findings, we revamped the account structure and tracking setup—including Google Tag Manager—and took over the management of their national and international campaigns.




The Lufthansa Innovation Hub is the digitalization unit of the Lufthansa Group. Serving as an interface between the parent company and the global travel and mobility tech ecosystem, it develops new digital business models across the entire travel chain. In this way, the company aims to shape the Lufthansa Group’s future—both today and tomorrow—through digital innovation and ensure that travel runs smoothly in the years to come.

The challenge with this client was to convert a niche group of users into valuable leads. We led STEINWAY & SONS to success with a target group-oriented approach combined with an optimized conversion funnel.
Coaching the marketing team
Digital marketing
agency management

The challenge with this client was to convert a niche group of users into valuable leads. We led STEINWAY & SONS to success with a target group-oriented approach combined with an optimized conversion funnel.
Coaching the marketing team
Digital marketing
agency management

The challenge with this client was to convert a niche group of users into valuable leads. We led STEINWAY & SONS to success with a target group-oriented approach combined with an optimized conversion funnel.
Coaching the marketing team
Digital marketing
agency management




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