WHAT DOES SUCCESSFUL ONLINE MARKETING MEAN TO US?
Retaining valuable customers cost-effectively and sustainably is what a successful marketing strategy means to us. We know how challenging it can be to find the right marketing mix. That's why we work with you to develop a precise roadmap tailored to your needs, tackle this challenge, and set up suitable campaigns for the respective marketing channels.
As experts in this field, we implement campaigns operationally in the acquisition channels and act as your strategic partner for coordinating all your marketing activities. We combine digital strategy, its implementation, and technology into a holistic concept for your brand. You can learn more about our previous learnings with our various clients in our references.
OUR STEPS TO YOUR ONLINE MARKETING STRATEGY
1. Analysis of your status quo
As your online marketing consultant, we first conduct a status quo analysis of your current online presence. Then, critically but constantly fairly, we analyze your online presence and show you the potential of how you can optimize your website/store. The basis of our analysis is existing data from the previous months. In addition, we perform a detailed analysis of your customer journey.
For the analysis, we look at all relevant touchpoints of your customers with your marketing channels, including your website/store, advertising channels, and unpaid communication channels with your customers.
2. Planning and definition of marketing measures
The art of online marketing lies in selecting the appropriate measures from the numerous possibilities of the Internet to reach your customers. Based on our analysis, we focus on choosing the proper channels and setting up your online marketing strategy. Our consulting is always cross-industry and cross-media.
The overall concept for your online marketing results from the perfect mix of individual measures. We offer you the following services, among others:
- Design and implementation of a responsive digital presence (website/store)
- Optimization of your digital visibility to maximize the conversion rate
- Creation of a customer journey with a detailed action plan for each marketing channel
- Setup of a SEA strategy, including account setup and campaign support
3. implementation / realization
As a hands-on consultancy, we have set the standard not to prepare expensive and complicated presentations for you but to create quick results together thanks to a clear catalog of measures.
4. controlling & optimization / support
Only some marketing measures work perfectly suitable from the start. Thanks to our entrepreneurial experience, we have the necessary will and motivation to carry out optimizations together based on data to turn the appropriate screws. We can achieve our goals thanks to previously defined KPIs and consistent tracking.
WHAT IS PARTICULARLY IMPORTANT TO US
Customized solutions
Before we make any recommendations, we look in detail at your company and the status quo and analyze existing data. Then, our broad portfolio of references shows us how different solutions can be per industry.
Fast results
Instead of boring you with long presentations and theoretical knowledge, we want to work with you to transform your long-term goals into quick successes, even in the short term. Already after the first talks and analysis, we define an action plan that contains goals and necessary steps for them week by week.
Motivation for long-term success
Continuous optimization is required to determine which solutions are suitable for your company. Therefore, we take a structured approach to etsts and processes, constantly turning the relevant screws and, at the same time assigning successes to the measures accordingly.
Partner at eye level
We want you to be independent of our services and feel safe like in a classical agency. So our goal is to be your sparring partner, to put your interests first at all times, and to give you advice from a business perspective. No unnecessary trial and error, no delaying of clearly defined measures to promote your project. That's why we also have agency controlling as a service to work with you to find the right partners according to your requirements and evaluate offers together, ensuring that you get the best possible services for your budget.
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