MEANING OF GOOGLE ADS AND SEA
Whether from home or on the road. 90% of Germans use Google for Internet search queries. At a good 97%, mobile queries are even significantly higher than in the desktop area with just under 84%. (Source: statcounter.com)
These figures show the potential for companies behind search engine advertising, including Google Ads. Customers find products and services online and expect relevant results from Google. Users associate results on the first page. Google Ads comes into play.
ADVANTAGES OF GOOGLE ADS AND SEA
With Google Ads paid search ads, you ensure an optimal ranking and are displayed even before your competitors. Google Ads is flexible, transparent, and measurable. In addition, you minimize wastage, as only the customers interested in your company are being targeted.
HOW WE PLAN YOUR GOOGLE ADS CAMPAIGN
As an expert in SEA and Google Ads, we take over all services around a successful Google Ads campaign for you. Together with you, we define the goals of your campaign and then set up your account. Then we start planning and implementing the campaign. Of course, we will also help you choose the right type of campaign.
- Search campaign
- Display campaign
- Video campaign
- Shopping campaign
- App campaign
1. SEA Keyword Research
An optimal keyword selection precedes a successful campaign to keep wastage as low as possible. We then use this to create suitable ads, which we optimize with additional extensions if necessary to cover the user's interests directly.
- Sitelinks extension
- Extension with additional information
- Snippet extension
- Caller extension
- Location extension
- Offer extension
2. Google Ads costs
Thanks to transparency, you can control any expenditure via Google Ads. We set a daily budget in consultation with you and define a maximum CPC (Cost-Per-Click). You only pay if a user clicks your ad.
3. SEA optimization
Our consulting also includes the constant optimization of your Google Ads campaign. On the one hand, we check the success of the keywords and deactivate keywords to keep wastage as low as possible. But, on the other hand, we constantly adjust ads to convince your customers even better of your offer.
WHY A PROFESSIONAL SEA AGENCY IS IMPORTANT
As a SEA agency with years of experience, we know what to look for in a successful Google Ads campaign. Thanks to our numerous clients, we also have the know-how to understand the industry-specific needs of your prospects and create customized ads. We know what potential customers are looking for and can make your ads as efficient as possible. We also owe our analytical flair to how a campaign needs to be optimized over time to achieve your goals successfully.
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