The importance of Google Ads and SEA
Whether at home or on the go, over 90% of all Germans currently use Google for their Internet searches. At around 97%, mobile searches are even significantly higher than desktop searches, which account for just under 84%. (Source: statcounter.com)
These figures clearly show the potential that search engine advertising, especially Google Ads, offers companies. Customers research products and services online and expect Google to always deliver relevant search results. Users associate these results with those that are ranked as high as possible on the first page. And this is where Google Ads comes in.
Advantages of Google Ads and SEA
With paid search ads from Google Ads, you can ensure optimal ranking and appear ahead of your competition. Google Ads is flexible, transparent, and measurable. In addition, wastage is minimized because only customers who are genuinely interested in your company are reached.
How we plan your Google Ads campaign
As experts in SEA and Google Ads, we take care of all aspects of a successful Google Ads campaign for you. We work with you to define the goals of your campaign and then set up your account. We then begin planning and implementing the campaign. Of course, we also help you choose the right type of campaign.
- search campaign
- display campaign
- video campaign
- Shopping campaign
- app campaign
1. SEA keyword research
A successful campaign requires optimal keyword selection in order to minimize wastage. We then use these keywords to create suitable ads, which we optimize with additional extensions as needed to directly address the user's interests.
- Sitelinks extension
- Expansion with additional information
- Snippet extension
- caller extension
- site expansion
- expansion of offerings
2. Google Ads costs
Thanks to its high level of transparency, Google Ads allows you to flexibly control all your spending. We work with you to set a daily budget and define a maximum CPC (cost per click). The advantage for you is that you only pay when your ad is clicked. This means you don't incur any unnecessary costs.
3. SEA optimization
Our consulting services also include the continuous optimization of your Google Ads campaign. On the one hand, we review the success of keywords and deactivate keywords to minimize wastage. On the other hand, we continuously adjust ads to better convince your customers of your offer.
Why a professional SEA agency is important
As an SEA agency with years of experience, we know exactly what to look for in a successful Google Ads campaign. Thanks to our numerous clients, we also have the expertise to understand the industry-specific needs of your prospects and create customized ads. We know exactly what potential customers are looking for and can therefore design your ads as efficiently as possible. Thanks to our analytical skills, we also know how a campaign needs to be optimized over time to successfully achieve your goals.
