Google Ads that sell—not just generate clicks

More than 90% of all online purchases start with a Google search. If you're not visible here, you lose sales potential—often to competitors who place targeted ads. With Google Ads, you can position your brand at precisely this crucial moment.

Your advantages:

• Predictable leads and sales: Ads appear precisely for relevant search queries.
  
• Quick visibility: While SEO takes months, Google Ads are online immediately.
  
• Full cost control: You only pay when someone actually clicks.

We don't believe in ready-made, one-size-fits-all solutions. Instead, we work with you as equals to develop a Google Ads plan that's perfectly tailored to your business. We take the time to understand your business model, your target groups, and your individual goals. Because only when we speak the same language and set the same priorities can we develop campaigns that have a long-term impact.

We start with a thorough analysis and a clear definition of objectives: Which products or services are the focus? Which customer groups are crucial for your sales? Which regions or markets do we want to tap into? We clarify these questions together and thus lay the foundation for all further steps.

Based on this, we conduct precise keyword research. We don't just look for the most searched terms, but for those that indicate a genuine intention to buy. This ensures that your advertising budget is invested in search queries that make a measurable contribution to your business success.

When creating ad copy, we place great emphasis on clarity, relevance, and direct benefits for the customer. Each ad is formulated in such a way that it attracts the attention of your target group and motivates them to take concrete action—whether that be making a purchase, getting in touch, or signing up.

Performance Max is Google's most advanced campaign format and uses artificial intelligence to display your ads across all Google channels – from search and YouTube to Gmail and the Display Network. We use PMax to achieve maximum reach and conversions with a single budget. Through targeted feed optimizations, creatives, and conversion tracking, we ensure that the algorithm receives the right signals from the outset.

Search campaigns are at the heart of many Google Ads strategies. They place your ads at the exact moment when potential customers are actively searching for your products or services. Through precise keyword clusters, highly relevant ad groups, and ongoing bid optimization, we ensure that your business ranks at the top of the most relevant search queries—and does so profitably.

Shopping campaigns are a direct sales driver for online shops. With professionally prepared product data feeds, optimized product images, and clear titles, we increase the visibility of your products in Google Shopping searches. Supplemented by clever segmentation—e.g., by margins or bestsellers—we ensure that your budget flows into the items that achieve the greatest return on investment.Our work does not end after the campaigns have been launched – on the contrary: we provide ongoing support, analyze performance data, carry out A/B testing, and continuously optimize ads, target groups, and bidding strategies. This ensures that your campaigns remain successful not only in the short term, but also in the long term.

We have redesigned the existing online shop of successfully migrated  to Shopify, modernized it technically, and redesigned it visually. This gave the shop a brand-appropriate, inspiring look that invites customers to browse. We then used targeted Google Ads campaigns to increase visibility and boost sales in the long term.

Our client achieved the following through our Google Ads optimization: